Pledge to be toxic free!

Toxic chemicals lurk in many of the personal care products we use every day, like shampoo, baby wipes, hand soap, deodorant, shaving cream, and much more. Many of these chemicals have been linked to negative health effects like cancer, developmental and reproductive problems, and neurotoxicity. Moreover, many have not been sufficiently studied to know whether they are safe.

Consumers are increasingly demanding non-toxic products, and this demand is already beginning to move the marketplace toward safe ingredients. For example, Johnson & Johnson responded to consumer demand by removing some chemicals of concern from its products, and putting its ingredient policies for several chemicals on its website, but even industry leaders have much more to do. Chemicals should be proven safe before they are put into our personal care products.

Urge three industry giants, Procter & Gamble, L'Oreal, and Unilever -- the manufacturers behind popular brands like Old Spice, Olay, Garnier, Pond's, and Dove* -- to lead the way to a safer, more transparent market.

*P&G's brands include: Olay, Aussie, Pantene, Crest, Secret, Old Spice, Gillette, Head and Shoulders, Herbal Essences, Ivory, Luvs, and Pampers.

L'Oreal's brands include: Garnier, L'Oreal Paris, The Body Shop, Lancome, NYX, Clarisonic, Maybelline, Pureology, Urban Decay, Kiehl's, and Ralph Lauren Fragrances.

Unilever's brands include: Axe, Dove, Degree, Pond's, Tresemme, Vaseline, Clear, Caress, Lever 2000, Noxzema, Nexxus, Q tips, Simple, St. Ives, Suave, and TIGI.